Tippie Behavioral Research Roundtable - Curious about how one might conduct research in virtual reality (VR)?

Tippie Behavioral Research Roundtable - Curious about how one might conduct research in virtual reality (VR)? promotional image

Curious about how one might conduct research in virtual reality (VR)?
Join the Tippie Research Office and Becky Krause-Galoni, Assistant Professor of Marketing, for an informal and interactive conversation about conducting research in VR. She will present examples of recent VR experiments and explain how they were conducted, both in terms of creating the VR content and in terms of how to practically conduct such studies in the behavioral lab. Whether you're exploring new methods or just intrigued by the possibilities, this is a space to learn and exchange ideas across all academic departments at Tippie.

Who should attend?
All researchers interested in learning about behavioral research, including faculty, post-docs, visiting scholars and graduate students. Interdisciplinary attendance is encouraged to foster broader learning and collaboration.

About the series
Hosted by the Tippie Research Office, the Behavioral Research Roundtable Series offers a space for faculty, visiting scholars, and graduate students to share and discuss behavioral research in a collaborative, low-pressure setting.
The series seeks to provide opportunities for interdisciplinary conversation about study design, subject handling, and methodology, while offering new insights for more experienced researchers.
Each Roundtable features a 20-minute presentation - by an individual or a panel, from Tippie or another college, followed by open discussion. Roundtables are designed to be interactive, with time for questions, feedback, and shared insights, as well as a chance to connect with others who share similar research interests.

Monday, September 29, 2025 12:00pm to 1:00pm
Pappajohn Business Building
S401
21 East Market Street, Iowa City, IA 52245
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Individuals with disabilities are encouraged to attend all University of Iowa–sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact Shari Heick in advance at 319-335-4455 or shari-heick@uiowa.edu.